La' James International College sets Open House Week for Oct. 27-31

La' James International College will host Open House Week Oct. 27-31 across its Iowa campuses, with hands-on beauty classes, a career fair and one-on-one planning sessions. The event is designed to give prospective students a direct look at careers in cosmetology, esthetics, nail technology and massage therapy.

Why it matters: - Open House Week gives prospective students a chance to test-drive beauty and wellness careers before enrolling. - The event also connects current students and alumni with employers, which can help speed up job placement after graduation.

What happened: - La' James International College will hold Open House Week Oct. 27-31. - The college has five campuses across Iowa. - The event is aimed at people interested in cosmetology, esthetics, nail technology and massage therapy. - A Career Fair for current students and alumni is scheduled for Thursday, Oct. 22, from 10 a.m. to 12 p.m.

The details: - LJIC will offer hands-on classes led by instructors during the week. - Tuesday, Oct. 27, from 10 a.m. to 12 p.m.: Brow Mapping, Lash Extensions, Tinting and Lamination. - Wednesday, Oct. 28, from 1 p.m. to 3 p.m.: Elevate with Gelevate Nail Class. - Thursday, Oct. 29, from 4 p.m. to 6 p.m.: Color Theory. - Friday, Oct. 30, from 10 a.m. to 12 p.m.: Makeup Special Effects. - The signature Open House event is Saturday, Oct. 31, from 9 a.m. to 2 p.m. - Attendees can reserve a Career Planning Session to meet one-on-one with the admissions team. - The college will offer refreshments throughout the day. - Students who enroll on-site will receive a special goodie bag. - The Oct. 22 Career Fair is limited to current students and alumni. - The Career Fair is designed to let attendees network, explore job openings and build relationships with industry professionals. - For more information, LJIC directs readers to its blog post, "Come to Our Open House and Fall Into a Career That You Love!", and to LJIC's website.

Between the lines: - LJIC is using a multi-day format to move prospects from curiosity to enrollment in one week. - The combination of classes, admissions sessions and a career fair suggests the college is marketing both education and job pathways. - The scheduling around Halloween weekend may help draw attention to the event and create a seasonal hook. - Jessica Howe, director of social media, said the college wants visitors to leave knowing what a future in beauty could look like.

What's next: - Prospective students can reserve a Career Planning Session ahead of the Oct. 31 Open House. - Current students and alumni can attend the Oct. 22 Career Fair before the Open House Week begins. - LJIC will continue promoting enrollment and program options across its Iowa campuses.

The bottom line: - LJIC is turning Open House Week into a recruitment push, a skills showcase and a job-networking event all at once.