Storia pitches AI-powered creative careers to students in Kerala

Storia brought its AI-focused creative message to Educafe’s career festival across Calicut, Malappuram and Kochi, with a Kochi session on April 24 centered on how students can build creative careers alongside AI. The talk framed AI as a collaborator, not a replacement, and highlighted new roles emerging in creative production.

Why it matters: - Storia used Educafe’s educational and career festival to push a simple message to students: AI is changing creative work, but it is also opening new job paths. - The session aimed to help young creators think about careers in a market where AI is increasingly part of production, editing and content creation. - The event reflects growing student interest in AI-driven creative roles and the broader shift toward digital-first storytelling.

What happened: - Storia, an AI-powered creative production studio, had a visible presence at Educafe’s Educational and Career Festival across Calicut, Malappuram and Kochi last week. - The Kochi edition on April 24 featured Reghu Shankar, Creative Technologist at Storia Films, in a session titled “Creative Careers in the Age of AI.” - Shankar opened by connecting everyday AI use to content consumption and smartphone habits. - He argued that AI should be viewed as a collaborative tool that expands human capability rather than a force that simply replaces jobs. - Shankar described his own path from engineering to cinematography as an example of how creative and technical skills can overlap. - He said the most valuable work happens where creativity and technology meet, and where Generative AI helps bridge the gap between ideas and execution.

The details: - Shankar pointed to the rapid expansion of the AI sector, citing a projection that the global generative AI market will grow from $71 billion to $890 billion by 2032. - He said AI-driven video content is one of the fastest-growing segments because of demand for digital and short-form media. - Shankar said AI is more likely to automate repetitive tasks than eliminate entire roles. - He identified emerging career paths including AI Art Directors, Generative Content Creators, Prompt Engineers, AI Game Designers and AI Ethics Specialists. - Storia shared a real-world example of a top-performing AI artist who had no formal technical education but succeeded because of strong fundamentals and aesthetic judgment. - Shankar said, “In this new age, your value isn’t your ability to do the work. It’s your taste.” - He said future employers will favor people who can make creative decisions, interpret outputs and communicate a vision. - He closed with a call for students to start using AI tools now, focus on storytelling over tools and build a strong creative base.

Between the lines: - Storia is positioning AI as a creative enabler, not a low-cost production shortcut. - That framing matters because many students and creators still worry that AI will mainly shrink opportunities rather than expand them. - The talk also suggests that taste, judgment and storytelling are becoming more important as AI handles more execution.

What's next: - Storia says it wants to reshape how AI is understood in creative industries. - The company expects more students and aspiring creators to explore AI-driven careers as awareness grows. - The strong engagement at Educafe points to continued demand for practical guidance on how to enter creative roles in an AI-heavy market.

The bottom line: - Storia’s message to students was direct: learn AI, but build creative instincts first.